Friday, 14 September 2007

Sometimes it's Not What You Know But Who You Know That Matters

The difference between 'getting by' at work and being successful is not solely dependent on technical skills or knowledge. We all know colleagues who have strong 'people skills' and not the strongest technical abilities but who nonetheless possess a distinct position of leverage or influence at work. These individuals are focusing on their strengths and use the power of interpersonal skills and networking to their advantage. You can too!

One should never underestimate the power of influence gained through networking. The expansiveness and quality of one's social and professional networks can significantly enhance career potential. How can one go about building a supportive network? This article will explore two practical and simple ways that, when used strategically will yield the results you want to achieve.

The first things to do are collect and organize the business cards from the people you meet so that you have their contact information. Obviously collecting cards is just the first step. Find reasons to send contacts an email, call for advice or to give some information related to their interests. Don't do so incessantly, but regularly - once a week or biweekly is appropriate. It generally depends on the significance of your reason to contact them and their past receptiveness. Take the time to research their company website so you can make relevant connections and based on 'inside track' information of what's important to them.

Keep in mind that just as it is sometimes awkward to reconnect with old friends or acquaintances after a period of not seeing one another, the same is true in regards to building a network. The longer you are out of touch with business associates the more difficult it is to reconnect and get 'back in the loop'. To help you make this a consistent priority, be strategic about your contacts - jot down regular reminders in a planner or electronic organizer so that you don't leave your connections to chance.

Another way to expand and strengthen your network is to invite contacts to an informal gathering or information session that you organize about topics of general or mutual interest. You may facilitate the discussion yourself or bring in a speaker. You could arrange such meetings at a local coffee shop or restaurant - many will set aside a meeting room upon request. On the invitation - whether it be by email, fax or regular mail - outline the proposed agenda and indicate that 'coffee or tea is provided - other menu items are at the cost of participants" - unless of course you are able and willing to cover the entire bill! This can be a relatively low-cost way of meeting with contacts and sharing ideas.

This intentional way of meeting your contacts on a regular basis strengthens not only the relationship you have with each of them, but also allows for your contacts to meet one another - an opportunity for which they will be grateful. Such efforts are similar to making an investment that you hope will grow at the opportune time.

These two ways of building your network - regularly connecting with contacts and organizing meetings or discussion forums are simple yet effective career-enhancers. Give them a try and get noticed at work!

Sunday, 2 September 2007

Business Networking puts More Money in Your Pocket

Business networking puts more money in your pocket by helping you overcome the number one biggest problem facing new business owners. Prospecting for new customers. Business networking events can go a long way towards making the whole prospecting problem go away. There are two main kinds of networking opportunities available to the average entrepreneur. Passive networking and strong networking. Both have unique benefits and drawbacks.

The most well known example of passive networking is your local chamber of commerce. You can find a chamber of commerce chapter in almost every major city worldwide. Your local chamber of commerce gives you the opportunity to meet with many of the movers and shakers in your local business community. Through the many events they plan on a monthly and yearly basis, they offer you a chance to connect with a number of potential prospects for your products and services.

Weekly networking groups or clubs are an example of strong networking opportunities. These kinds of business networking events can be found in many major cities worldwide. A strong networking group will meet on a weekly basis for the sole purpose of exchanging business leads with one another and learning better ways of networking to grow their business. The most successful networking groups require your weekly attendance and insist that their members provide fellow members with referrals throughout the year. They also allow only one person from each profession or industry to belong to the group. This keeps the quality of the referrals high. One such group is Business Network International (BNI).

So what are the advantages and disadvantages of each kind of networking? They both have their place but strong networking groups represent a bigger commitment than passive networking groups. By belonging to a strong networking group, you are committed to be on the lookout for referrals for group members. Strong networking groups also usually meet on a weekly basis whereas passive networking groups usually meet monthly.

Passive networks can have multiple people from one profession or industry as members. They also have no requirements for passing on referrals to other members. Referrals do occur in a passive networking event but it is not facilitated by the meeting and is totally up to the business owner to initiate. You can belong to multiple passive networking groups. Any business you get from passive networking will most likely be a result of the amount of effort you put in.

Strong networks on the other hand restrict membership to only one person per industry or profession. This greatly increases the likelihood that you will receive referrals from participating members. Meetings are structured in a way to encourage referrals and there is a formal referral exchange that happens every week. It is strongly recommended that you only belong to one strong networking group in order to keep the quality of your referrals high.

In either case, it is important for members of these groups to see you as professional and competent. Referrals will go to people the referrer knows, likes and trusts.

Want more business? Start attending business networking events in your area.