Using Forums to Boost Your Online Business

There are many ways to boost your business online - writing articles, search engine optimization, acquiring incoming links - the list goes on; but one of the best ways which is often overlooked is to find forums relating to your line of business and join in with them.

Being a frequent participant on forums can increase links back to your website, increase your chances of being seen as an expert, increase your mailing list, sell more of your product, get new affiliates to sign up, make you new friends - in fact there's not a lot to be said against joining a few forums. However, there are some things to think about before you get started:

DO:

1. Research each forum before you join. Make sure it's relevant to your business and see if the participants are in your target market. Look at how much traffic the forum gets. How busy is it? - there's no point in joining a dead forum with very few posts.

2. Check the forum rules before you post. Some forums will allow you to post adverts for your business while others will object. Check if you are allowed to add a signature at the end of your posts - adding a small biography with a web link to your business is a great way to increase incoming links to your site and to get more traffic.

3. Be polite and treat everyone the way you would like to be treated. Even though you don't meet people face to face you will build up some great relationships if you take the time to give good answers to questions, to be helpful and to respect other people's opinions. And every post you answer adds to your reputation. Use your posts to give genuine, useful advice, not just to plug your business and you'll soon be looked on as an expert.

4. Don't be afraid to ask for advice - no-one knows everything and sometimes you will need help.

5. To make the most of your time on the forums, allow yourself only a certain amount of time each day. Read only the posts that are relevant and that interest you and post answers quickly before moving on. It's very easy to spend the whole day on forums and not get anything else done.

DON'T:

1. Never, ever use a post to blatantly advertise your business, particularly if the forum rules don't allow it. Nothing will damage your reputation faster than spamming a forum.

2. Don't go through the list of forum members, collect email addresses and send them unsolicited mail. At best you'll be banned from the forum and at worst the owners might report you to your ISP.

3. Don't ever get involved in a flame war (this is when a heated conversation on a forum boils over and degenerates into nothing but an exchange of personal insults). It might be really satisfying to say what you think about someone, especially if they've been getting on your nerves, but just imagine what other people will think of you if you do.


In conclusion, treat people online like you treat people in real life. Think of it as a networking event that's taking place on your computer and don't forget that other posts on the forums are made by real people with real feelings.

You already know how to make friends and new contacts face to face. Apply what you already know to online networking and you could be enjoying great success with a global audience.

Ten Tips To Improve Your Networking Skills

Effective networking makes the world go round so it is a vital skill for expanding business and making life easier. That is all very well but it is also an investment of time and energy and for some people this is a nightmare as they have to conquer their social fears and the desire to melt into the crowd until it's time to leave.

Here are some simple tools and tips to make your networking more effective. They basically involve taking initiative and refining your conversation skills.


* Be Prepared. With a bit of light research before the event you can find out who will be there and what the occasion is. For a business event, you can brief yourself on the topic of the occasion and at least be able to hold a conversation.

* Be Positively Charged. Arrive at the function with a positive attitude and look like you are glad to be there. The host will appreciate someone who is not hanging around waiting to be entertained or introduced to someone. Help liven up the event with genuine warmth and enthusiasm and you will find yourself being invited to more events.

* Set Goals. If the thought of going to a social event where you might not know anyone leaves you in a cold sweat then setting a few goals can ease your anxiety. Decide on a minimum time that you can bare to stay for - like a hour. Then decide that you will not leave before making at least one new contact. You can amend the goals as you gather more confidence.

* Know Your Lines. Have a few opening lines prepared to help initiate conversations with strangers. Ask them how they know the host or if they've been to the venue before. This will usually lead the conversation to what you both do and why you were invited.

* Improve Your Listening Skills. Ask questions and show interest in those around you, especially if you are at a seated event that includes a formal meal. Learn to ask questions with sincerity and interest and then keep quiet and listen to the other person's reply.

* Take A Risk. Most people are quite relieved to have someone approach them first, so do not miss out on meeting someone interesting just because they look a bit cold and disinterested. They are probably nervous and if you approach them with warmth and interest, they could turn into quite good company.

* Leave Gracefully. Always thank the host or organizer of the event before leaving and say farewell to guests you have spoken to.

* Promises Kept. Your integrity and reliability are resting on this. If you told someone that you will fax them, e-mail them, phone them or contact them after the event, then do so as soon as you can.

* Stay In Touch. Once you've made contact with someone stay in touch with them. People like to know that they are thought of and important enough to be contacted even if you do not need them for anything.

* Think Beyond The Box. We tend to get a bit narrow-minded about where we should be networking but airplane trips, waiting in line, public events, weddings and any other place where people gather can present easy networking opportunities.

Networking skills take time to perfect and even the best professional networkers can still make blunders. Learning new tools and practicing your skills will certainly make networking easier with time and probably a lot more fun too.